IBÁN RÍOS
WEBSITE SPECIALIST



SEO
SEM
WPO
CRO

Hi! My name is Ibán Ríos, I am based in Oxfordshire (Bicester) and I am passionate about search marketing, search experience, google, effectiveness, minimalism, and many other things.

More than seven years ago I discovered my true passion: digital marketing. Since then, I have dedicated myself completely to this, specializing in search engines/ecosystems like Google (more than 86% market share worldwide, in Europe, in the UK, in the US and in Spain): therefore in Search Marketing Strategies.

In these seven years I have not only grown personally and professionally, but I have helped to grow different brands:

In Spain, in the United Kingdom, and in the United States

In multinationals, in SMEs and in startups

On the client side and on the agency side

As an employee and as a freelancer

In the sectors of education, fashion, advertising, architecture ...


In addition, I have learned that productivity resides in:

A holistic and global business vision, where the digital marketing objectives (and their KPIs) are aligned with the key objectives of the brand

Place the final customer in the center of the business (Customer Centricity)

To place the internal client in a happy, agile, proactive, innovative and goal-oriented team (intra-entrepreneurship). These "collaborators" must have a "T" shape (very specialized in one area and, still, relevant in others)

Corporate structures as horizontal / flat as possible, and based on leadership and sustainability


MY VERTICAL OF THE "T", MY SPECIALIZATIONS


Search Engine Optimisation (SEO - SXO)

Search Engine Marketing/Advertising (SEM - SEA)

Website Performance and Conversion Optimisation (WPO - CRO)

User & Customer Experience (UX - CX)

Workflows & Solutions Optimisation


MY HORIZONTAL OF THE "T"

Strong knowledge in other areas, including:

Email Marketing

Inbound Marketing

Digital project management


IBÁN RÍOS' CERTIFICATIONS

The digital world is very dynamic, therefore it is compulsory to keep up with industry and innovations. So of all the courses (more than 40) and certifications (more than 15) I have performed so far, these are some of the most important ones:

Advertising Certification by the British Institute of Practitioners in Advertising (IPA)

Google Analytics (Web Analytics) Individual Qualification [IQ] Certification by Google

Google Adwords Search, Video & Shopping Advertising (Search Engine Marketing) Certifications by Google

Advanced SEO Course by MOZ

SEO & Technical SEO Certifications by SEMrush

The Digital Garage Certificate of Online Proficiency by the European Interactive Advertising Bureau (IAB Europe) & by Google

Inbound Marketing and Inbound Sales Certifications by HubSpot

Growth-Driven Design (GDD) Certification by HubSpot


Finally, some "tools" I use regularly:
Moz, SEMrush, Screaming Frog, Google Analytics 360º Suite, Google Adwords, Google Data Studio, Google Tag Manager, DoubleClick, Google Search Console, Lighthouse, Chrome DevTools, Google Drive & Docs, Gimp, Inkscape, HTML5, CSS3, JavaScript...


WHERE TO FIND ME?


Ibán Ríos on LinkedIn
My professional profile with more than 15 recommendations and a professional network of more than 500 members

Ibán Ríos on Twitter
All I believe it is worth to share (more than 7,200 tweets and more than 700 followers)

Ibán Ríos on Google Photos
My photo album "Road to Lemuria" where I take pictures of "the poetry inherent to the road of Lemuria" (more than 120 photos)

Ibán Ríos on Goodreads
Reading for more than "One Thousand and One Nights" (more than 100 books already scored)

Ibán Ríos on FilmAffinity
Because every "Cinema" should be a "Paradiso" (more than 2,500 movies/shows already scored)


Too late to think in digital, just be digital: listen to your audience again





LET'S TALK ABOUT WEBS, SEARCH ENGINES AND MARKETING


Why not? It only takes an email, or a coffee if you live near Bicester (Oxfordshire - OX266FY), to start optimising the digital face of your business. Contact me:

by email

by WhatsApp

by Telegram

by Twitter Direct Message

by phone



MY PARTNERS VALIDATE ME


More than 15 recommendations on LinkedIn



ACCREDITED BY THE DIGITAL LEADERS


onSEO Marketing is accredited by Google
onSEO Marketing is accredited by Moz
onSEO Marketing is accredited by SEMrush

onSEO Marketing is accredited by HubSpot
onSEO Marketing is accredited by IAB
onSEO Marketing is accredited by IPA