Hi! My name is Ibán Ríos, I am based in Bicester (Oxfordshire) and I am passionate about search marketing, search experience, google, effectiveness, minimalism, and many other things.

More than seven years ago I discovered my true passion: digital marketing. Since then, I have dedicated myself completely to this, specializing in search engines/ecosystems like Google🔍 (more than 90% market share worldwide, in Europe, in the UK and in Spain): therefore in Search Marketing Strategies.

In these seven years I have not only grown personally and professionally, but I have helped to grow different brands:
✱ In Spain and the United Kingdom
✱ In multinationals and SMEs
✱ On the client side and on the agency side
✱ As an employee and as a freelancer
✱ In the sectors of education, advertising, architecture ...

In addition, I have learned that productivity🚀 resides in:
→ A holistic and global business vision, where the digital marketing objectives (and their KPIs) are aligned with the key objectives of the brand
→ Place the final customer in the center of the business (Customer Centricity)
→ To place the internal client in a happy, agile, proactive, innovative and goal-oriented team (intra-entrepreneurship). These "collaborators" must have a "T" shape (very specialized in one area and, still, relevant in others)
→ Corporate structures as horizontal / flat as possible, and based on leadership and sustainability

My specializations (vertical of the "T")

Search Engine Optimisation (SEO - SXO)

Search Engine Marketing/Advertising (SEM - SEA)

Website Performance and Conversion Optimisation (WPO - CRO)

User & Customer Experience (UX - CX)

Workflows & Solutions Optimisation

Strong knowledge in other areas (horizontal of the "T"), including

→ Email Marketing

→ Inbound Marketing

→ Digital project management

The digital world is very dynamic, therefore it is compulsory to keep up with industry and innovations. So of all the courses (more than 40) and certifications (more than 15) I have performed so far, these are some of the most important ones:

✔ Advertising Certification by the British Institute of Practitioners in Advertising (IPA)

✔ Google Analytics (Web Analytics) Individual Qualification [IQ] Certification by Google

✔ Google Adwords Search, Video & Shopping Advertising (Search Engine Marketing) Certifications by Google

✔ Advanced SEO Course by MOZ

✔ SEO & Technical SEO Certifications by SEMrush

✔ The Digital Garage Certificate of Online Proficiency by the European Interactive Advertising Bureau (IAB Europe) & by Google

✔ Inbound Marketing and Inbound Sales Certifications by HubSpot

✔ Growth-Driven Design (GDD) Certification by HubSpot

Finally, some "tools" I use regularly:
Moz, SEMrush, Screaming Frog, Google Analytics 360º Suite, Google Adwords, Google Data Studio, Google Tag Manager, DoubleClick, Google Search Console, Lighthouse, Chrome DevTools, Google Drive & Docs, Gimp, Inkscape, HTML5, CSS3, JavaScript...

Where to find me? Where to find Ibán Ríos?

Ibán Ríos on LinkedIn → my professional profile with more than 15 recommendations and a professional network of more than 500 members

Ibán Ríos on Twitter → all I believe it is worth to share (more than 7,200 tweets and more than 700 followers)

Ibán Ríos on Google Photos → my photo album "Road to Lemuria" where I take pictures of "the poetry inherent to the road of Lemuria" (more than 120 photos)

Ibán Ríos on Goodreads → the place where dreams come true (more than 100 books already scored)

Ibán Ríos on FilmAffinity → because every cinema should be a paradise (more than 2,500 movies/shows already scored)

Too late to think in digital, just be digital: listen to your audience again

Let's talk about Search, Digital Marketing and Google

Why not? It only takes an email (or a coffee if you live near Bicester, Oxfordshire) to start optimising the digital face of your business:

📧 by email

📧 by WhatsApp

📧 by Telegram

📧 by Twitter Direct Message

📧 by phone


More than 15 recommendations on LinkedIn


onSEO Marketing is accredited by Google
onSEO Marketing is accredited by Moz
onSEO Marketing is accredited by SEMrush

onSEO Marketing is accredited by HubSpot
onSEO Marketing is accredited by IAB
onSEO Marketing is accredited by IPAt